
RBC required an identity as well as some Rich Media units to accompany their massive nationwide "Smart Renos" campaign. The campaign was to help people understand that RBC is more than just a bank, they are a wealth of knowledge that can help its customers make the right decisions to help them save more money in the long run. They were trying to plant the seed so to speak...which is where the inspiration for the creative came from. The program was launched through the MSN portal and exceeded all expectations. RBC was very pleased with the work and the overall campaign strategy. Clients + Happy = pat on the back. :)