Our work is creative. We use a strategic approach to content, design, development and communication. We make sure that when all eyes are on you, you’re saying the right thing.
We launched a website for The Stop, a food bank in Toronto's Davenport West neighbourhood, that had the primary goal of inspiring social activism. Do the Math identifies as a key social injustice the incongruence between the cost of Toronto living and the comparative incomes of individuals either on Ontario Works, Ontario Disability, or minimum wage. In the header of every page, a carousel of quotations from underpriviledged community members displays rotating insights into the lives of those less fortunate; and a simple, bare aesthetic marks the site with a deliberate lack of ostentatiousness. Three bold icons walk users through a process of education and opinion voicing. Step one (identified by the checkbox) is to take an online survey aimed at enlightening users on the real cost of city living; step two (the soapbox) allows users to digitally sign and submit a letter of appeal to Premiere Dalton McGuinty; and step three (an old, black rotary telephone) lets users spread the word via Facebook, Twitter, or email. Visitors to the site can also read about The Spot's challenge, which follows the posted blog-style diaries of a selection of Torontonians attempting for one week to shed their way of living and sustain themselves only from a week's worth of provisions from one hamper at The Spot. Do the Math is a shining example of how powerful a message-delivery system the web can be, and how effectively the web can compel users to pursue a particular call to action. In the case of Do the Math, it was fulfilling to deliver a message and a call that was so grounded in social equity.
Creativity comes from curiosity.
It’s the persistent need to try new things, explore boundaries and be that 5 year old constantly asking 'why?' Needless to say, everyone here has a healthy streak of curiosity and has probably played with fire as a child. See what we've been up to.
