Our work is creative. We use a strategic approach to content, design, development and communication. We make sure that when all eyes are on you, you’re saying the right thing.
Disruptive, creative and innovative. We felt like kindred spirits while working with the folks at Bering Media. These guys found a way to embed privacy right into their technology design and made it possible for Internet Service Providers and Advertisers to work together to deliver relevant geo-targeted ads at the zip+4 level. Bering does away with the traditional geo-ip disclosure model whereby an advertiser asks the Geo-ip database to disclose the IP's relating to their target--which is just an approximation anyway. Bering created a model where the ISP lets the advertiser know if they can deliver to a precise zip code or not--so there's no disclosure just a match, no-match, response. The ISP learns nothing new about the intended target of the ads and the advertiser learns nothing about the location of an ISPs customer. Bering simply acts as a switchboard. Brilliant, check! Complicated, check!
Our job was to help tell that story but in a way that is a little less focused on the complicated tech and more focused on the compelling nature of the idea without dumbing it down. We found that working with these hands-on folks was a truly collaborative experience and delivered the look and the tone that will help Bering Media take a giant step forward.
Creativity comes from curiosity.
It’s the persistent need to try new things, explore boundaries and be that 5 year old constantly asking 'why?' Needless to say, everyone here has a healthy streak of curiosity and has probably played with fire as a child. See what we've been up to.
