
If there's one thing we've learned since working with Kinedyne over the past 6 years, its that in every industry there are leaders and followers. Kinedyne is by far and away a leader. Kinedyne is major multinational corporation that helps transportation companies maximize their profits in cargo transportation while adhering to strict safety guidelines that often exceed government regulations. Yet, they are hardly even a blip on the public radar. Next time you are driving on the highway, try to spot a flatbed truck with yellow straps around its cargo - chances are it will say KINEDYNE on it. Kinedyne typically deals in a business to business model which is why they are relatively anonymous to the public at large. Currently, they are trying to remedy this situation with their direct to consumer line called Steadymate.
Steadymate applies the lessons learned in trucking cargo control and passes this knowledge and expertise to its straps that help consumers safely tie down their Boats, Snowmobiles, ATV's and Motorcycles during transport. Kinedyne felt that the best way to attract consumer users was to create an e commerce website and capitalize on user traffic to generate awareness and sales. To date, it's been a tremendous success with new users registering and shopping everyday. Filament Creative was happy to develop this site from the ground up, giving kinedyne all the tools necessary to manage all aspects of the site on their own.